Dopo il restyling di Twitter, anche Facebook si cambia d’abito e rinnova il suo News Feed a meno di un anno dall’ultimo fine tuning grafico.
Nessuna modifica sui contenuti che appariranno nella home page degli utenti, il nuovo News Feed come stile si ispira molto alla versione mobile, così da creare una interfaccia da desktop coerente con l’ormai più diffusa modalità di accesso alla piattaforma, via smartphone.
Facebook ha annunciato il restyling dichiarando:
Today we’re rolling out an updated look for News Feed so that desktop and mobile will look the same, making Facebook more consistent and easier to use across platforms.
You may recall that last year we experimented with a complete redesign of News Feed for desktop and mobile. People who tested it told us that they liked the bigger photos and images, but found it more difficult to navigate Facebook overall. The updated design has the best of both worlds: It keeps the layout and navigation people liked, but offers bigger images and photos, as well as a new font. The current design on mobile remains the same.
These changes are visual updates and do not affect how we surface content to people, nor do they change how stories are ranked in News Feed. Although in the new design all images are larger, both organic stories and ads will be the same size — similar to the way images appear on mobile.
These changes will roll out in the coming weeks. As a marketer on Facebook, you don’t need to take any action. Requirements for creative specs and image aspect ratios for ads have not changed. Also, this update does not affect how you buy and optimize ads. You should continue to advertise based on your objectives.